Is SEO Important? You betcha.

Holy smokes, this SEO stuff ain’t for sissies. I appreciate everyone who follows me! You make it easy to show you my work. But to find new customers and fans I need to dive in to SEO (search engine optimization). And let me tell you, it’s a deep dive. It’s the reason why you haven’t seen this piece up for sale yet:

Sterling Silver Bubble Bracelet. Not as important as SEO at this moment.

I’ve been in front of the computer for the last week. Don’t worry, I’ll getting to it, and I’ll let you know when it’s up.

I’m sure you’ve all heard of SEO. You might not think it’s necessary. You know, that magical thinking of “if you build it, they will come.” If we’re honest with ourselves, we’ll admit that that’s a delusion. There are no overnight successes. All those artists you see being successful? They’ve worked their hineys off to get where they are. While a lot take the face-to-face meet real people route, there is a growing number of people taking the online route. That’s where I’ve always gravitated, and where I’ve felt I’m the best at sales. And that means SEO work. And a lot of it.

It’s OK. Don’t feel bad for me, stuck in front of the computer while I should be making lots of new stuff, which is one of the other top five things I need to be doing to be successful online. I like online marketing. It’s an art in itself. I’ve missed it.

This time around it’s extra fun. There are so many tools out there, and facebook groups full of people who are more than willing to share their success techniques. As a friend says, “Thank you, baby Jesus!” I’m having a little challenge trying to get everything done that I need to, as in, I’m not. But I know it will come, and building a strong foundation is key in anything, and it will pay off. At least, that’s what I keep telling myself.

If you want to see how I’m doing, check out my Etsy shop, where I’ve been focusing. You’ll be able to tell the listings that I’ve worked on so far, if you click through a few. They’re the ones where the titles aren’t very pretty. But the tags I’ve put in? Killer, compared to the un-optimized listings. If you have no idea what I’m talking about, you’ll just have to trust me.

More work coming soon, I promise!

Mandala Coloring Books for Adults on Amazon

You can now buy all three of my coloring books for adults, on Amazon. Click any image to follow the direct link and ship directly to any address you choose. At $9.95 each, and they’d make great gifts, especially with the free Prime shipping.

       

As you can imagine, I’m very excited. Thank you to everyone who has offered up encouragement, and even purchased already.

Please post a review on Amazon. It  helps my books have more visibility, and is the best compliment an author can receive.

Was Supposed to be: Why I Miss Marketing.

You know what I miss? Marketing.

I know. Call me crazy, but I really do. If you don’t already know it, good marketing is an art in itself and anything that can be described as an art is interesting to me. I’ve been involved in some pretty clever things, and creative marketing is one of the areas where I have felt most alive. This feeling though, I don’t think I’ve had for about 10 or so years.

Before then my business trajectory was on the rise. Every year at tax time I noted that my income had risen by a good amount. Then it happened. Kids. Well, the kids didn’t happen then…I had already had them. What happened was that they started wanting things at times that I couldn’t plan anymore. How dare they?! You know I say that with a smile. If I really felt like it was other than good I wouldn’t be typing it here. It’s the truth though.

So, at that time I re-prioritized my life, both reluctantly, and willingly. I also went through a few years of angry at those people who say that women can have it all. Maybe they can but if being a mother is included in that all, I will argue with you. I tried it. We hired an in-home nanny that was unbelievable. I got to be with the kids and I had tons of extra help from what I would call an extension of me. She had the same values, was a hard-worker and anticipated and did things for us that I didn’t even know would make my life easier. Things like Rice Krispie Treats and chocolate chip cookies left on the counter on a Friday before she left was always nice too. Love-you-forEVER-Daniella!!

Then that little one, known today as the 11yo seemed ready for pre-school. I pushed it off as long as I could. We started with part-time but full-time was inevitable and Daniella was ready to move on to a ‘real job’ too. I still don’t think I’ve recovered.

But anyway, marketing. During that time I was a marketing fool. I was blogging like a maniac, hosting giveaways and contests, coming up with unique ten-buck sales, putting things together in ways that other people hadn’t been, and working my email list regularly. Like, every week regularly! Beads were flying out of the studio. It didn’t hurt that this was before the Chinese imports flooded the market and lampwork was for sale at Michaels.

It was fun.

I loved the excitement I felt when I would post a sale and everything would sell out that day. I loved the feeling of having regular customers. I loved the flow that I felt when ideas of how to sell in a different way would flood my mind. I loved hearing that people were having fun with it too. It was even kind of fun to watch other people start doing it too.

Since that time I haven’t felt confident enough to commit to my own business success because I knew I couldn’t give it my all. That has been hard. It’s only been in the last few years that I’ve made peace with that and you know what they say…when you let go of something…something happens but I forget what it is. Basically, I let go of wanting to get back in the game, of holding on to what I ‘could’ be doing and here I am. Excited again about a new venture.

Sure, over those years I’ve helped market other companies. Cattwalk, Beads of Courage, ISGB, even a couple church and school-related things have gobbled my time and benefitted from my creativity and drive. Those things kept me occupied and my marketing creativity primed, but the focus was different because I didn’t have to handle any work that might result from successful marketing.

This post wasn’t intended to go in this direction…I was supposed to talk about where I am TODAY and why I’m excited about marketing again, and now, I’ve used up my words. The good thing about words though, is that there are always more. I know I always promise that I’ll fill you in on the rest in another post. So that is what I am going to do again here.

Please do stay tuned. I post links to these updates on my Facebook personal page but you know how that goes…easy to miss. Best bet is to subscribe for blog updates, via email, up in the right hand corner.

Talk more soon!