Getting Your Name Out There.

That is the topic at flaminghot this week.   How do you get your name out there?  The answer?  Any way you can.

Every year I set goals and they seem to have a theme as to what I want to achieve.  A couple years ago my goals seemed to point towards name recognition.  It was a good time to focus on that since I was at home with two small children and couldn’t get out and about to travel to shows.  I focused on online methods.

Some of the things I did to work towards the goal of name recognition were:

  1. Blogging
  2. Posting on forums
  3. Putting web site info on everything possible
  4. Writing articles for magazines
  5. Writing online tutorials
  6. Selling on eBay
  7. Print Ads
  8. Interviews on other sites

Those things are nothing really exciting, and to me seem pretty obvious.  The true trick though, is being creative in all of those things.  Here is the same list with a little added emphasis:

  1. Blogging.  Don’t just blog.  Have personality.  Add something of value that people will want to come back for time and time again.
  2. Posting on forums.  Show pictures and again, have personality and add something of value.
  3. Putting web site info on everything possible.  Choose your web site name wisely and create a logo that will become recognizable.  Keep it simple.
  4. Writing articles for magazines.  Show/tell something new and exciting.
  5. Writing online tutorials.  Give away information freely.
  6. Selling on eBay.  Sell your best work and it will drive people to your site.  Mediocre work may bring a little extra cash but eBay is as much about getting you out there as it is making money.
  7. Print Ads.  If you can afford it, put a killer bead photo out there with a catchy logo.  Print ads in magazines give you credibility and people will start to remember your name.
  8. Interviews on other sites.  Seek sites/blogs that do interviews and see if they want to interview you.  Give them a reason why you would be interesting.

See?  Go that extra step.  These days with imports and competition, the thing that is going to work is you being unique…not just in your work but in your marketing too.

Why do we Drive Ourselves Crazy?

How do you work? Do you force designs based on what you think people want? Do you follow your gut on what to make and then find the market for it later? Do you plan ahead, or do you ‘play’ and let creations come out as they will? If you make one thing that sells well, do you make more and more of it? Are you a ‘one-off-er’?

I’ve run through all of these scenarios and I do a little of all of them at different times. I have struggled with wondering what the buying public wants and really trying to fit into that mold but it never feels right. You’ve followed my struggles with trying to work on bright colors. While that was (still is) a great challenge for me and I learned a lot, it still doesn’t feel natural. But because of it, I can now incorporate brighter colors into my work. So, yay me on that.

lori greenberg glass lampwork beads

When it doesn’t feel natural, that same spirit isn’t in the work…it doesn’t sell as well. Yes, it sells but I don’t get the reaction that I get for my more earthy designs.

It’s funny to me that when something is selling well and getting a great reaction (my earthy, organic beads) and I feel good making them, I still push myself to do something that I think others want, rather than what is good for me and what works. What is THAT all about? That sounds like insanity, doesn’t it? Like personal flogging. I think I need a counselor.

Oh…and…I’ve been busy getting ready for Tucson (I’ll be at Best Bead Show) and haven’t been focused on selling from my bead site.  If you see anything on the blog that you like, it’s for sale!  The ones above are $45.  Just drop me an email with the date of the post and the one you like.