Getting Your Name Out There.

That is the topic at flaminghot this week.   How do you get your name out there?  The answer?  Any way you can.

Every year I set goals and they seem to have a theme as to what I want to achieve.  A couple years ago my goals seemed to point towards name recognition.  It was a good time to focus on that since I was at home with two small children and couldn’t get out and about to travel to shows.  I focused on online methods.

Some of the things I did to work towards the goal of name recognition were:

  1. Blogging
  2. Posting on forums
  3. Putting web site info on everything possible
  4. Writing articles for magazines
  5. Writing online tutorials
  6. Selling on eBay
  7. Print Ads
  8. Interviews on other sites

Those things are nothing really exciting, and to me seem pretty obvious.  The true trick though, is being creative in all of those things.  Here is the same list with a little added emphasis:

  1. Blogging.  Don’t just blog.  Have personality.  Add something of value that people will want to come back for time and time again.
  2. Posting on forums.  Show pictures and again, have personality and add something of value.
  3. Putting web site info on everything possible.  Choose your web site name wisely and create a logo that will become recognizable.  Keep it simple.
  4. Writing articles for magazines.  Show/tell something new and exciting.
  5. Writing online tutorials.  Give away information freely.
  6. Selling on eBay.  Sell your best work and it will drive people to your site.  Mediocre work may bring a little extra cash but eBay is as much about getting you out there as it is making money.
  7. Print Ads.  If you can afford it, put a killer bead photo out there with a catchy logo.  Print ads in magazines give you credibility and people will start to remember your name.
  8. Interviews on other sites.  Seek sites/blogs that do interviews and see if they want to interview you.  Give them a reason why you would be interesting.

See?  Go that extra step.  These days with imports and competition, the thing that is going to work is you being unique…not just in your work but in your marketing too.

4 thoughts on “Getting Your Name Out There.

  1. Excellent! I had not considered posting in forums because they are so time consuming. I have a serious problem drooling over the nice work and get sidetracked easily, so I stick to the “newbie” questions and try to help the beginners. It is not that long ago I was a beginner, and in many peoples eyes, I am probably still considered a beginner. The gist of helping the newbies, is that I remember very clearly what it felt like and that I was helped, so I feel good passing it along.

    I would like to add one thing, have a press release ready. You never know when you are going to need it. I have been caught off guard twice, and now I have one ready. I review it about once a month, add and subtract and keep it fairly refined. It is also a good way to see if I am staying on track and working towards my goals.

    It is in outline form so I can quickly put together the information that is pertinent to the person or organization that it will be sent to.

    It is also nice to review if you are going to do a live interview or host an open house in your studio. Your answers are ready and you are more able to communicate clearly to the person asking questions.

    Lori, I love your blog!!
    Twig

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  3. I’ve been lampworking for 3 years and I’m obsessed! I plan on making this my next career. Thanks for you generous information and ideas that have worked for you! I like your idea of focusing on one area at a time to improve on, sometimes I feel scattered as far as what direction to go first!
    Thanks again,
    Nan Charif

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